Sentiment analysis, platform performance and creative review for newly launched commercial EV range.

Client
Volkswagen
Timeline
3 Weeks
Services
Change The Narrative

Change The Narrative

Performed in-dept review to understand the sentiment by post, looking into the reactions from users as well as diving into the sentiment to the comments displayed and the tone of consumers' response. Breaking down platform, product and creative placement for commercial electric vehicles. Comparing the driving forces and how competitors such as Tesla, Peugeot e-expert and e-Vito performed through dark ads.

Full breakdown report of sentiment analysis by Product Ad & Placement. Creating a go-to-plan for future Ad creatives and improving consumer sentiment on replies.

Challenge
Dive into the cause and effect of sentiment.
Solution
Change the narrative through creative Dark Ad testing.
Result
Drive positive conversations around consumer concerns and topics.
Contact

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