Content strategy to change the sentiment and narrative between brand and customer.

Refine creative content to empower the community on social media. The sentiment and social profiles had been dormant for almost a year, and needed whole new refresh to bring life back into the social pages.

A skelton document was created for the management team, to understand procedure, security and look & feel of the brand on social. Alongside a community management plan to effectively provide insight and value to customer enquiries.

The third stage involved a comprehensive community strategy to help uplift sentiment and drive authentic customer engagement through creative placement.